Daily Management Review

Facebook’s Attempt At Securing ‘Continued Revenue Growth’


02/02/2017


Developing app for set-top boxes for television allows Facebook to set another foot in solidifying its place in the market of live video ads.



Television’s set-top boxes will now have an app which is being created by Facebook Inc. Moreover, the same app will also work in Apple TV made by Apple Inc., reports Wall Street Journal, whereby quoting people who are “familiar with the matter”.
 
The journal reported further that the “biggest” global social network in the online world was conducting talks with “media companies” for licensing “long-form, TV-quality programming”. However, Facebook did not provide any comment on this. By creating an app for television “set-top boxes”, Facebook would move one step nearer to “live video and video advertisements”.
 
Facebook can secure a “continued” growth of its revenue by convincing the advertisers in buying “video ads” for ads of this sort “fetch higher rates from advertisers than text or photo-based ads”. Moreover, live videos are acquiring popularity on social platform, whereby turning into a “highly competitive feature” with companies who stream “major sports event” along with “exclusive video components from high-profile events such as the Oscar and Grammy awards shows”.
 
According to Reuters:
“In April, Facebook expanded its live video product, Facebook Live - a potential threat to broadcast television, giving it prominent placement on its app and rolling out features to make it easier for users to search and comment in real time”.
 
 
 
 
References:
http://www.reuters.com







Science & Technology

Airbus: Passenger hybrid aircraft to take off before 2035

Ocado To Introduce ‘Mini Robotic Warehouse’ With Standard Productivity

AB InBev’s Piled Up Alcohol Is ‘Too Good to Waste’

Ericsson Mobility forecasts nearly fourfold increase in mobile traffic by 2025

Elon Musk: We received 146,000 orders for Cybertruck

Google turns the screws on political ads

Apple to come up with AR glasses

WEF: Big data regulation becomes a problem

Israeli Firm Accused Of Spying By WhatsApp, Lawsuit Filed Against It

Google Used Quantum Computer To Solve Complex Problem

World Politics

World & Politics

EU to fight food waste

Mexico approves amendments to NAFTA

Finnish parliament to vote for prime minister

Protests in France gain the greatest scale since 2010

Massive blackout unfolds in Venezuela

French And Russian Presidents To Discuss The Moratorium On Missiles In Europe

EU adopts budget for 2020, more funds allocated to climate change fight and innovation

Israeli prime minister indicted in three criminal cases