Daily Management Review

Facebook's New Search Engine and its Information Bubble


Social network Facebook is testing the application's built-in search, through which it will be possible to insert a link to update the status without the use of search services such as Google.

Gil C / Shutterstock.com
Gil C / Shutterstock.com
Some users of the official Facebook got the app button "Add link", which opens the search box of articles and notes by keywords. According to the social network, more than one trillion publications has been indexed to test the new feature.

Currently, users need to copy the link to the publication in the browser window or find it in a search engine, only then they will be able to share it on Facebook.

The date, when the new feature is available to all users of Facebook, is not specified.

Earlier, the US media reported that Facebook is negotiating with the social networking Internet publications, offering to place the full text of articles on their official page on the social network.

 In the search results, frequently visited sites have a higher priority, as well as materials with a high rating. In other words, the developed ranking algorithm takes into account both the preferences of a particular user, and general statistics for "likes" and repost.

Social media has become a major source of traffic to sites, but Facebook went on. Attracting media content and built-in search engine will be enabling read and share interesting news without leaving the social network application.

If the search function is launched, users will be tied to the social network even more. Would it turn to any additional restrictions for their outlook?

We already know that active users of Facebook cannot accept the views that are not similar to their own. They are in the "information bubble" because of the social networking device.

The study of the issue involved the University of Michigan. "Information bubble", explains the researcher, is formed due to the fact that social networking news feed generated based on user preferences. Thus, one gets news from sources previously said how they liked or commented on. Other community and users are gradually fading from the user’s news.

During the study, researchers gathered two groups of information links separating it on the liberal and conservative, depending on who published it frequently - Conservatives or Liberals. Later, the scientists tracked how these references apply, and if they are found in the news of the representatives of groups with opposing points of view.

As a result, scientists have found that Conservative news can get into the feed to the Liberals with probability less than 8%. The probability of hitting the Liberal news feed to the Conservatory was even lower - 5%.

Thus, in the course of study was also found that people having conservative beliefs are more open to new information and alternative points of view, than liberal.

Every fifth move of the average representative of liberal society can be described as conservative and conservatives’ every third action is connected with the liberal news.

An aspect of the formation of news feeds based on the algorithm of the social network Facebook is equally important. People form the content for themselves liking the information as the favorite. According to the United States study, people of liberal beliefs often publish references to the Huffington Post, meanwhile conservatives prefer Fox News. It was possible to calculate that only a quarter of news may be contrary to beliefs of the user.

source: independent.co.uk