Daily Management Review

Find Your Favourite Nail Polish Taste With KFC


The new KFC addition will make its customers literally lick their fingertips.

The giant of fried chicken trends, KFC, has launched a new product that sends its tag line “finger lickin’ good” to yet “another level. The new addition to KFC’s menu features “two edible nail polishes” which has a marketing campaign’s part in the city of Hong Kong.
The said polish has been created from “natural ingredients” and comes in two different flavours; one is “hot & spicy”, while the other is called “original”. The advertisement firm, Ogilvy & Mather got together with McCormick’s food technicians to create the edible polish. McCormick provides the spices for “KFC’s secret-recipe chicken”.
The Hot & Spicy flavoured nail polish is “bright orange” in colour and the Original flavour has a “nude” texture. The said products are just like any other nail paints which hides the “sweet taste of KFC” at the fans’ finger tips, whereby “being lickable” at any time. A statement issued by KFC goes like this:
"To use, consumers simply apply and dry like regular nail polish, and then lick—again and again and again”.
Nevertheless, there could be resistance among customers to paint their nails with a polish that smells like their KFC fried chicken and can also be tasted anytime, for it may not fit “everyone’s idea of a breakthrough”. Likewise, Hong Kong based customers will be judge to help KFC decide which one of its nail polish “goes into mass production”. The Creative Director at KFC, John Koay, informed AdWeek:
"The recipe for our edible nail polish is unique and was specifically designed to hold the flavour, but to also dry with a glossy coat similar to normal nail polish”.
"This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong."