Daily Management Review

Global AR/VR helmet market more than doubles in Q4 2023


International Data Corporation (IDC) reports that the fourth quarter of 2023 saw a more than 2.3-fold annual growth in the global market for augmented and virtual reality (AR/VR) helmets due to the introduction of new models and strengthening macroeconomic conditions.

Nan Palmero
Nan Palmero
Shipments of AR/VR helmets, however, fell 23.5% during the course of the previous year.

At that, Meta's market share surpassed 60% in October through December.

"Apple's entry into the market and the release of new products by other companies from this area definitely increases the pressure on Meta, but in 2024 it is likely to remain the undisputed market leader due to its differentiating strategy of low prices and high sales volumes," reads a research conducted by IDC Mobility and Consumer Device Trackers.

source: idc.com