Daily Management Review

Google- Amazon Spat Intensifies As Google Pulls Out You Tube From Amazon Devices


12/07/2017




Criticizing the online retailer Amazon.com for refusing to sell Google hardware, the IT giant has announced that it would pull out its video streaming application YouTube form two devices of Amazon.com which reflected a rare instance of public spat between the companies in the technology industry. This announcement was made on Tuesday.
 
The feud has resulted in customers being put in the crossfire between major competitors in what is the latest such feud of the Silicon Valley. Amazon and Alphabet owned Google have been head to head in a number of business areas which include the selling of the voice-controlled gadgets like the Google Home and Amazon Echo Show and cloud computing and online search.
 
There are a lot at stakes for both companies. Industry analysts in in the technology sector expect that there would be widespread use of voice for interacting with computers and they are also unsure about whether Amazon, Google or some other technology firm would come to dominate that space. Earlier this year, a study by research firm eMarketer claimed that so far this year, Google’s voice controlled devices have been outsold by  Amazon’s suite of voice-controlled devices.
 
In a statement, Google said, ”Amazon doesn’t carry Google products like Chromecast and Google Home, doesn’t make (its) Prime Video available for Google Cast users, and last month stopped selling some of (our sister company) Nest’s latest products.
 
“Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and Fire TV,” Google said. “We hope we can reach an agreement to resolve these issues soon.”
 
Amazon said in a statement, “Google is setting a disappointing precedent by selectively blocking customer access to an open website.”
 
It said that till such time that it manages to settle the issue with Google, the internet should be used by users of its devices instead of the app and the company hopeful of resolving the issue with Google as soon as possible.
 
This break has been expected for quite some time now. Along with Apple Inc’s TV player, Google’s television player, Chromecast, was removes from its retail website in 2015 by Amazon. At that time, Amazon had said that it intended to eliminate any confusion in the minds of its customer who expected that its Prime Video service would be made available on devices that were sold by Amazon.
 
While earlier this year, Amazon and Apple had made up and announced that Amazon’s Prime Video would be available on Apple TV, the e-retailer had not mend ways with Google.
 
Video recommendations, channel subscriptions and other features were not displayed on the touchscreen for You Tube when the Amazon Echo Show was played and therefore Google removed the video streaming from Amazon Echo Show in September. However, Amazon had later introduced YouTube again to the device but with additions of voice commands that perpetrated the use terms, following which Google removed the service again on Tuesday.
 
On January 1, access to its You Tube for The Fire TV would be cancelled by Google, the company said. And that could impact more customers because that device has been sold by Amazon for longer compared to the Echo Show.
 
(Sourcewww.reuters.com)






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