Daily Management Review

HTC beats new antirecord


09/10/2018


The financial position of Taiwanese smartphone and tablet HTC keeps deteriorating. The fall in annual terms was at the level of $ 54.



Kārlis Dambrāns
Kārlis Dambrāns
Last month, the company reported revenues of approximately 1.39 billion Taiwan dollars ($ 45.2 million). Only 0.77% were missing to hit the result of July, but in annual terms, the fall was almost 54%.

The numbers indicate that the new flagship model HTC U12 +, released in June 2018, failed to give a positive impulse to the smartphone business of HTC.

The total revenue of the company for the past 8 months of 2018 amounted to 18.35 billion Taiwan dollars (about $ 596 million). In January-August 2017, the result was 54% more and in US dollars exceeded the 1 billion mark.

The company itself tends to associate the negative financial results of its activities with business restructuring. Along with this, the decline in sales of smartphones due to tough competition in the global market. The leadership of the Taiwanese vendor sincerely expects that by the end of the year the company will manage to improve its performance a little.

Previously, Trendforce analysts reported that in the second quarter of 2018, HTC produced only about 600,000 smartphones. Although the result has improved compared to the previous quarter, HTC's position in the global smartphone market continues to weaken, experts added.

source: bloomberg.com






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