Daily Management Review

Indian Times Now Came to London


The English-language leading Indian TV channel Times Now is beginning broadcasting in Britain today. Thus, the broadcaster, belonging to the media group Bennet, Coleman & Co, finally made it clear that it intends to compete with the leaders of the world's TV news - BBC, CNN and Al-Jazeera.

On Monday, British viewers will be able to watch the programs of the Indian largest news channel - Times Now. The broadcaster is part of the media group, also responsible for the main English-language newspaper in India - The Times of India.

The channel has already done international transactions - in particular, it came to the US market in 2011. However, so far it actually meant only the possibility of broadcasting teleshows made in India. Times Now’s launch in Britain is somewhat different from the previous foreign operations of the channel. For now, the channel will re-translate Indian shows as well, yet it is going to focus on the British auditory soon. The company’s unit is being established in London now. The new division will be dedicated to search advertising in the European market.

Financial Times quotes Times Now Chief Executive MK Ananda:

- The launch in the UK is extremely important to us ... It is a bridge to Europe. In a term there is every reason to believe that we can become a truly global brand. Al-Jazeera is the English-language channel, talking about what is happening in the world through the prism of the Arab ... We can do the same with the Indian point of view.

London is home for about half a million Indians. It is more than that in the Netherlands, Germany, France, Italy and Portugal combined. This number represents 6.5% of the city’s total population.

source: ft.com

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