Daily Management Review

Instagram and Facebook to Use Nokia Maps


05/05/2015


Facebook, which is considered one of the main contenders for the purchase of maps Nokia HERE, agreed to use them in the mobile Web version of social network Messenger, Instagram and its other online services. The agreement between Nokia and Facebook has not yet been officially announced, however, as the press service of both companies confirmed to the site TechCrunch, maps HERE are being tested in Android-version of the above mentioned applications.



As the newspaper writes, citing "reliable" sources, Facebook began using not only Nokia maps for navigation but HERE’s location-based capabilities. Thanks to them, the social network will be able to offer a broader role to users who update their status and upload photos from certain places. Moreover, the geographic data will help advertisers more precisely target ads to a specific audience.

The Finnish company announced its desire to sell the online maps business in April, after the announcement of the takeover of the French telecom equipment maker Alcatel-Lucent. As stated in the press release, Nokia launched a "review of strategic options", including a partial or complete sale of the asset.

Maps HERE - one of the few consumer products that Nokia retained after the sale of the "mobile" units to Microsoft for 7.3 billion dollars last year. Multiple devices, such as Android-tablet N1 also can be counted in there.

After the deal with Microsoft, Finns began to strengthen its position in the field of online maps. So, at the end of 2014, the application HERE for Android-smartphones was released, and more recently it has reached iPhones too. The program stands out with the ability to lay any routes (road, pedestrian, etc.), gather a collection of favorite locations, and download maps for offline viewing.

Nokia’s navigating applications has always been highly appreciated among users, so if the company really decides to drop HERE, then it will have to choose from the mass of applicants. In addition to Facebook, Apple, Samsung, Uber, Baidu, Alibaba, Tencent and Yahoo are eyeing to the maps.

According to Manager Magazin, the value of Nokia’s unit HERE is about 2 billion euros. However, there are higher grades. According to the calculations of the Finnish research company Inderes, the value of this business fluctuates in the range from 4.4 billion euros to 6.9 billion euros (based on the total cost of the company and its individual units).

HERE division not only collects and provides information on the roads, but also supply users with information about traffic jams on the roads around the world in real-time (118 countries). Main HERE’s products - Here Maps and Here Drive. These applications are pre-installed to all devices on the platform of Windows Phone. In addition, they are available free of charge for owners of Android devices and iOS. Here Maps and Here Drive can be used offline, ie without the connection to the Internet.

source: techcrunch.com






Science & Technology

Facebook may start production of its own microprocessors

Long-Term Alcohol Monitoring Could Be Possible With A New Injectable Chip Developed By U.S. Researchers

Sweden Now Has The First Electrified Road In The World

Over 270,000 Account Globally Banned From Twitter For Promotion Of Terrorism

Device Capable Of Hearing The Inner Voice Developed By Researchers

New mobile technologies will warn about natural disasters

The brewing industry welcomes blockchain

Asset-Sharing App Of Ryder Is Meant For Commercial Vehicles

Credit Suisse: China will become the leader in AI sphere

Five new technologies that will change the world

World Politics

World & Politics

Debates over Google are heating as a new EU directive is about to be introduced

Will Merkel accept Macron's plans for Europe?

USA and China are pushing North Korea to denuclearization

Germany's dilemma: Will the atomic energy win?

A Forceful Response To Syria Attack Will Be Given By U.S.: Trump

Is Trump’s Maximum Pressure Tactic On North Korea Succeeding Because Of China?

Why are Turkey-EU relations moving back?

Record-Breaking $39 Million raised for Rare Cancer Research in 2018 by Cycle for Survival