Daily Management Review

Krispy Kreme gives away over 1.5 million donuts to vaccinated Americans


Krispy Kreme has handed out more than 1.5 million donuts in two months as part of a promotion for vaccinated visitors. The company promised all vaccinated guests one free doughnut a day.

Kotaro Negawa
Kotaro Negawa
The Krispy Kreme chain has given away more than 1.5 million doughnuts as part of its own promotion, CNN reports. The company said it expects that number to continue to grow.

"We're going to give away many millions of doughnuts," said the company's marketing director Dave Skena. "We feel very lucky!" - he added.

At the end of March, Krispy Kreme promised to give one free doughnut every day to guests who present their COVID-19 vaccination certificate. The offer will be available until the end of the year. There is no limit to the number of doughnuts per person. The promotion is valid for US residents only. The chain said it wants to "provide 'sweet support' to those who have received the COVID-19 vaccine". 

In addition, the company has promised to give its employees up to four hours of paid time off to be vaccinated against the coronavirus. Skena noted that the chain is not forcing employees to get vaccinated, but wants to support and let them know that there is nothing stopping them from doing so.

On 4 May, Krispy Kreme announced that it had filed for an IPO with the US Securities and Exchange Commission (SEC). The number of shares the company intends to float and the price range have not yet been determined. The company first went public in 2000 but had to file for bankruptcy and the network was bought by JAB Holding in 2016. Now, five years after going private, Krispy Kreme may go public again. 

According to Bloomberg, the company said in a statement it filed with the SEC that it has recovered sales. The chain's net revenues rose 23% to $321.8m in the first quarter.

source: cnn.com