Daily Management Review

New Service For Women To Choose Only Women Passengers Launched By Didi In Mexico


New Service For Women To Choose Only Women Passengers Launched By Didi In Mexico
Female drivers of the Chinese ride-sharing company Didi will now be able to select only other women as their passengers under a new service that the Chinese firm has rolled out in Mexico this week.
This new service is a measure by the company aimed to enhance and ensure the safety of its female drivers amidst incidents of worsening gender violence in the country.
A pilot project for the new measure called "Didi Mujer," or Didi Woman is being carried out in Mexico City, Guadalajara, Monterrey and Tijuana. Passengers in the country will be able to worsening gender violence if more women join the platform of the company as drivers, Didi hopes.
A similar option for female drivers in Mexico was launched by Didi's rival, Uber Technologies Inc, earlier this month. Under this program, female drivers of the company would be able to select only women passengers and is similar to a program that is already run by the company in Saudi Arabia.
Only a small proportion of the drivers of the two companies are comprised of women with females accounting for 4 per cent and 4.3 per cent of the total number of drivers for Uber and Didi respectively, according to both the companies.
"We know that women in Mexico face real, daily challenges around personal safety and a lack of good economic opportunities," Juan Andres Panama, head of Didi Mexico, said in a statement on Tuesday. "We're hoping to help with both."
This new program of Didi is its first Didi-branded initiative that is designed to attract more female drivers into its felt. A similar program is also run by the Chinese company’s Brazil subsidiary, 99.
These efforts by Didi and Uber in Mexico of attracting more women to join the companies coincides with increasing number of protests in the country organized to protest against the increasing number of gender violence.
Some of the recent criminal and violent incidents involving women in the country include the recent murder of 12-year-old Sofia in Zacatecas whose last name has not been made public by the authorities as well as the killing of 20-year-old Bianca Alejandrina Lorenzana in Quintana Roo, known by her nickname Alexis.
According to official data compiled by the Economic Commission for Latin America and the Caribbean, between 2014 and 2019, the number of incidents of femicides has more than doubled in Mexico. So far this year, 777 such cases have been registered by Mexico's government.