Daily Management Review

Nurofen's Maker Ordered to Recall Products from Retail Shelfs in Australia after Company Concedes to Misleading Consumers


12/14/2015




Nurofen's Maker Ordered to Recall Products from Retail Shelfs in Australia after Company Concedes to Misleading Consumers
After a court ruled it had made misleading claims, the drug giant Reckitt Benckiser was ordered on Monday to pull some of its popular Nurofen painkiller brands off shelves in Australia.

The company has admitted that it had been selling for almost double the price of its standard painkiller, identical products that were marketed to treat specific types of pain.
 
The same active ingredient, 342 milligrams of ibuprofen lysine was found in Nurofen’s varieties for back pain, period pain, migraine pain and tension headaches. The Australian federal court has held the multinational company responsible for misleading consumers after the company accepted this anamoly.
 
The court has given the company three months to remove Nurofen Back Pain, Nurofen Period Pain, Nurofen Migraine Pain and Nurofen Tension Headache from retail shelves.
 
Earlier this year a suit was filed by a consumer watchdog against the UK-based pharmaceutical company earlier this year. The price of Nurofen’s targeted pain relief range was significantly higher than that of other comparable products, said Rod Sims, the chairman of the Australian Competition and Consumer Commission.
 
“The Nurofen specific pain products were being sold at retail prices almost double that of Nurofen’s standard ibuprofen products and the general pain relief products of its competitors,” Sims said.

He said any representations which were difficult for a consumer to test would now face greater scrutiny from the ACCC.
 
 “The ACCC took these proceedings because it was concerned that consumers may have purchased these products in the belief that they specifically treated a certain type of pain, based on the representations on the packaging, when this was not the case,” Sims said.

“Truth in advertising and consumer issues in the health and medical sectors are priority areas for the ACCC, to ensure that consumers are given accurate information when making their purchasing decisions,” he added.
 
The status of the company was ordered to be published on websites and newspaper articles bbby the court. The company was also ordered to implement a consumer protection compliance program and pay the ACCC’s costs.
 
“Nurofen did not set out to mislead consumers. Nurofen has cooperated with the ACCC in relation to these proceedings and will fully comply with the court order made today,” a Nurofen spokeswoman, Montse Pena, said in a statement on Monday.

Nurofen, Mortein, Clearasil, Finish, Airwick and Gaviscon are some of the brands that Reckitt Benckiser markets and sells through in Australia.

A court hearing on a likely fine is yet to be scheduled.

(Source:www.theguardian.com)






Science & Technology

Predicting A Patient’s Death Might Be Possible With Google’s Machine Learning Tool

Are online DNA databases dangerous?

Uber will identify drunk passengers

Experts found how automation will change markets

World's First Dedicated XR Platform Launched By Qualcomm

Hamburg becomes the first German city to ban old diesels

Hundreds Of Thousands Of Routers Have Been Hacked By Russians, Warns The FBI

Chinese Study Claims Heart Diseases Can Be Reduced By Having An Egg A Day

Asteroid mining: Reality or fiction?

3D Printing Used For Life Saving Kidney Transplant In Two Year Old At U.K. NHS

World Politics

World & Politics

USA launches the third round of the trade war with China

Italy says No to refugees

German experts: There’s no end to wars

G7 Picture Reveals Tensions Between U.S. And Its Close Allies

Pope Addresses The Oil & Gas Giants To ‘Respect’ COP21 Deal

G7 Does Not Welcome Russia: German Official

Trump-Kim Jong Un Meeting To Take Place, Confirms US President

US Official Claims Over 5,000 Tips Received On H-1B Visa Fraud