Daily Management Review

Pokemon Go is knocked off the throne


09/22/2016


Popular game Pokemon Go lost first place in American AppStore, writes the WSJ. The game hold this place for 74 days, and eventually got dumped by Clash Royale of Finnish games developer Supercell. Just the day before, Supercell released an update of their game, and introduced discounts for purchase of in-game items.



Eduardo Woo
Eduardo Woo
People rushed to spend their hard-earned more significantly more active than a month or two ago. Clash Royale now brings one million dollars in profits ever day. Just think about these remarkable numbers.

By the way, Pokemon GO has not set any records for being in the top. 74 days is nothing compared to 347 days of the true champion, Clash of Clans (the game hold the leadership tight until February 2015). Pokemon didn’t even manage to take the second place - it goes to Candy Crush Saga with 109 days.

Pokemon Go is a game with elements of augmented reality. Its purpose is to find Pokemons in the real world, and then train them and take part in battles with other Pokemon players. The game itself is free, and users spend money on purchases within the game.

Pokemon Go has become the fastest growing mobile game by audience and revenue. The game was installed more than 75 million times only a month since the launch in July of this year. Recently, Niantic game developer announced that the game has just been downloaded 500 million times. In addition, the game has brought more than $ 500 million to its creators in just two months. This can be compared to box office of Hollywood blockbusters like "Captain America: Civil War," notes the WSJ. Another popular games needed much more time to achieve the same result: more than 200 days for Candy Crash Saga, and more than 400 days for Clash of Clans and Puzzle & Dragons.

Already in late August, analysts of firm Axiom Capital Management reported that Pokemon Go started loosing lose audience. According to them, the game lost some 15 million players (compared to July) and had its active audience reduced from 45 million to 30 million in August. In turn, Slice Intelligence reported that percentage of players who buy something in the game decreased by 79% compared to mid-July. Then, 61% of the users of the game made in-game purchases, yet the number shrank to 22.5% by the beginning of September.

In early September, the Japanese SoftBank and McDonalds concluded a partnership agreement with the game’s developer Niantic. Now 3,700 shops and restaurants will be indicated as Pokestop and Pokemon Gyms in the game. 

These are places marked on the game map. The locations coincide with real places where players are going to get bonuses and necessary tools to continue the game. Anyone can install lure module, a virtual icon that attracts Pokémon, near such places. Installation for a half-hour costs $ 1. Thus, Niantic’s partners expect to attract new customers. The amount of the transaction has not been disclosed.

source: wsj.com






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