Daily Management Review

Polyvore Comes Under The Wings Of Yahoo Through Acquisition


09/04/2015


Polyvore has been acquired by Yahoo to fuel the growth of Yahoo Gemini.



The process of Polyvore acquisition has been completed by NASDAQ: YHOO. It has been noted that this acquisition puts the company of Yahoo in an advantageous situation. Consequently, it will enhance the customers’ base along with the adviser clients.
 
Moreover, both of them, namely Polyvore and Yahoo, are to influence the “native shopping ads”, while the latter is at the steering wheel of the traffic flow of “sales to retailers”. In short, Polyvore will add an extra gear to acceleration of Yahoo, which is in accord with company’s Mavens growth strategy through “mobile, video, native, social”.
 
In the past, Yahoo has naturally integrated itself with Yahoo Beauty and Yahoo Style, whereby the recent acquisition of Polyvore along with its asset of “strong media experience” will empower the portfolio of Yahoo as “digital magazines and verticals”. Polyvore has been taken contents that are powered by communities and is “curated” in return to make them “actionable for shoppers”.
 
In fact, the technology of Polyvore is a “a proven native ad model” which develops into “new compelling native ad formats” whereby establishing strong relationship in the adversiting market “with more than 350 retailers”. All these will be benefit
“…Yahoo’s fast-growing native advertising platform, Yahoo Gemini”.
 
However, the Street Insider informs that:
“With Yahoo’s support and investment, Polyvore products and services will continue to operate. The Polyvore team will join respective Yahoo offices in Sunnyvale, San Francisco and New York and Polyvore Co-Founder and CEO Jess Lee will report directly to Simon Khalaf, SVP, Product & Engineering, Publisher Products at Yahoo”.
References:
www.streetinsider.com







Science & Technology

Wreck Of Russian Ship Rumoured To Have 5,500 Boxes Of Gold Found Near South Korean Island

Gene Editing of Human Embryo Could Find ‘Moral’ Grounds: UK’s Ethics Council

Baidu comes up with a self-driving bus

Developing countries are stepping up their own space programs

McAfee: Number of cybercrime attacks skyrocketed

RemoveDebris Mission To Clear Debris Of In Orbit Over Earth

British experts: Online gambling is dangerous

Vodafone Chooses ‘Highly Trafficked Urban’ Space As Its 5G Testing Grounds

Space To Become A Travel Destination By 2022

Dream Of Immortality Can Be Realised By 2045

World Politics

World & Politics

Ireland pledges to stop investing in fossil fuels

Germany asks to return € 4 thousand subsidies for the purchase of Tesla

Was Trump's visit to the UK the last straw?

Prime Minister May Could Alter Brexit Strategies, Said Ress-Mogg

Le Maire: The US refused to release France from anti-Iran sanctions

One Belt, One Road is facing difficulties around the world

Qatar to raise $ 4 billion to buy Eurofighter Typhoon jets

The UK sets to turn all cars zero-emission by 2030