Daily Management Review

Samsung Woos iPhone Users, Offers Free Trial of its Premium Smartphones


Samsung Woos iPhone Users, Offers Free Trial of its Premium Smartphones
With the aim to give a chance to users to have a first-hand experience of using the Galaxy series smart phones, Samsung is offering iPhone users a one month rental of their top notch smartphones for just $1.

The one month near free trial includes offers to use any of the three top smartphone models of Samsung - Galaxy Note 5, Galaxy S6 Edge+ and Galaxy S6 Edge. This offer excludes any option to try out the standard Galaxy S6.

The process of legitimizing the usage, one has to be a iPhone user and has to complete a signing-up process form their iPhone through the Safari browser. At present Simsung is offering this facility only to residents in the U.S and Samsung would obtain the credit card details when the user pays the $1 fee for registration.

After the signing up process, a iPhone user would then need to select which of the three phone types that the user wants as well as the carrier the user is and wait until the package is delivered. One however needs to be careful using the Samsung trial smartphone as one would have to pay a much higher price for damaging or if one ends up losing the phone.

Samsung would also provide the free users a smart switch that would enable the users to move the photos, apps and music form the iPhone to the new Samsung device.

The Samsung has also granted a 5 day grace for returning the phone.

This is an attempt by the Korean company to help their smart phones reach to as many people as possible and thereby hopes to boost up sales in a period when the smartphone sale is perceived to be reaching a plateau.

Moreover, the declining premium price of iPhones has dissuaded customers from purchasing premium models of smartphones from Samsung, the largest smartphone manufacturer in the world.

The shares of Samsung saw a drop of 4 percent in the first quarter of the current fiscal, according to market analyst firm Gartner. This has been due to a lacklustre sale of the much hyped Galaxy S6 series of smart phones that the company had launched in March this year. The company has also seen a steady decline in the profits in the last seven quarters.

This is not the first time that a smart phone manufacturer has tried to test run their smart phones among customers by free usage for a limited period. A similar attempt by T-Mobile, which also offered their phones for a free trial for a week to iPhone users, some time back was not as successful as the company had desired.

 "It wasn't a disaster, but it didn't explode like T-Mobile thought it might," said Avi Greengart, an analyst at Current Analysis.

Analysts were f the view that most of the iPhone users did not wish to part with their iPhones and considered that iPhone was not an option to trade.

T-Mobile's test-run program was also intended to change the perception of its coverage, and not necessarily sell one kind of smartphone, Greengart said.

However there are some concern about the terms and conditions that Samsung has placed along with the free offer .

Samsung’s terms and conditions for usage also makes it clear that if the phone is not returned within the specified period a charge of $820 would be deducted from the user’s account.

“In the event the Equipment is returned with a damaged or cracked screen or impaired by water damage, Customer shall be charged One Hundred Dollars,” says the Samsung notification about the usage terms.
(Source: www.cnet.com & www.forbes.com) 

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