Daily Management Review

Shower Water Waste Is Being Reduced By This NASA-Inspired Company


04/29/2017




Shower Water Waste Is Being Reduced By This NASA-Inspired Company
Taking inspiration from something that is way up in space, one company claims that it has invented the world's most efficient shower.
 
A shower that reuses and reduces water consumption through a purification system has bene developed and presented by Orbital Systems, a Sweden-based clean-tech company.
 
While working on a "Journey to Mars" design collaboration project between Lund University and NASA's Johnson Space Center, he found inspiration to build this shower, Founder and CEO Mehrdad Mahdjoubi said.
 
"You don't have any choice when you're up in space or when you're going to Mars. You have to recycle; you have to use your resources in the best possible way," he said in a TV interview.
 
And the sustainable Oas shower, which earned him a place in the Energy category of 2016's Forbes "30 under 30" list, was created along this vein.
 
The shower has been dubbed the shower of the future as it saves up to 90 percent of water and 80 percent of energy compared to normal units.
 
The company has some big name backers like former Tesla executive Peter Carlson and Skype Founder Niklas Zennstrom and has already raised a total of $25 million in equity funding so far.
 
The shower stops when there is enough water to circulate in a loop after having started off using water from the main supply. The water is simultaneously passed through a filtration system and purified during the shower so that it's ready to be used again.
 
"In a general shower you would use 10 or 12 liters per minute, which means that in a 10 minute shower, you will use more than a 100 liters of water," said Mahdjoubi.
 
"What we're doing is that we're using three litres of water and we're looping it in real time and purifying the water. So we essentially use less than a tenth of that water," he explained.
 
The Oas shower's user experience is better than the average shower, Mahdjoubi added. "It's essentially delivering a better experience while being a much greener experience," he said.

In the next three to five years, the company plans to branch out into emerging markets. "The price of water is not as high as it is in the more developed countries. So it's a natural step to go from developed markets and eventually reach the emerging markets," said Mahdjoubi.
 
The shower will be available in Asia in the summer and it is currently available in Europe and the U.S. But the Oas shower is targeted at more affluent consumers as it comes with a hefty price tag of $3,599 and additional filter and installation costs.
 
Still, the shower's steep selling price will be offset by the the monetary savings from less water and energy consumption, the company claims.
 
"So we're talking about (saving) up to $1,200 a year," Mahdjoubi claimed.
 
"Given the fact the actual shower bill is around 40 percent of the household water consumption, it is a significant piece of your daily water consumption," he added.
 
(Source:www.cnbc.com) 






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