Daily Management Review

Strategy Analytics Report: iPhone X The Best-Selling Smartphone In The World In March Quarter


05/04/2018




Strategy Analytics Report: iPhone X The Best-Selling Smartphone In The World In March Quarter
After Appel Inc. reported better-than-expected earnings report earlier this week, a new research report brought in further good news for the investors of the company as the report claimed that in the first quarter of 2018, the best-selling smartphone model was the iPhone X.
 
According to a study released by Strategy Analytics, in the first three months ended March 31, 16 million units of the iPhone X was shipped by the company. the model accounted for about 4.6 percent of the entire market for all models shipped during the quarter. With shipments of 12.5 million and 8.3 million units, the Apple's iPhone 8 and iPhone 8 were the second and third largest smartphone sellers from Apple respectively. 5.6 million units of the iPhone 7 were shipped during the quarter.
 
In contrast, 5.4 million units were of the low-priced Redmi 5A from Xiaomi were shipped in the same time period.
 
In the same period, 5.3 million units of the Galaxy S9 Plus, the 6.2 -inch flagship smartphone from Samsung were shipped during the period. But since this model had been on the shelves for a short period during the quarter, therefore the only high-end rival in the market was Apple's iPhone X.
 
"For the second quarter running, the iPhone X remains the world's most popular smartphone model overall, due to a blend of good design, sophisticated camera, extensive apps, and widespread retail presence for the device," Juha Winter, senior analyst at Strategy Analytics, said in a press release.
 
Appel CEO Tim Cook had presented an optimistic view for the iPhone X at the earnings call earlier in the week and the latest report on its sale reaffirms that optimism of Cook.
 
"Customers chose iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter," Cook had said.
 
Even though the market had low levels of expectations from Apple as it went into the reporting even on Tuesday, the earnings report of the company beat all of the estimates of Wall Street. 
 
There are still afew analysts who still believe that Apple has almost finalized plans of slowly shutting down the production of iPhone X so that the model can ultimately by scrapped to make way for new versions. According to such analysts, this is clearly indicated by the low earnings that have been reported by a number of the key suppliers in the iPhone X supply chain.
 
On the other hand, because the Galaxy S9 and S9 Plus from Samsung had been launched in February and were not sent to the shelf for sale till the middle of March this year, those did not have the full quarter to register any significant impact. But the devices "are already off to a very good start" noted the Strategy Analytics report.
 
"We expect the S9 Plus to become the best-selling Android smartphone globally in the second quarter of 2018," Woody Oh, director at Strategy Analytics, said in a press release.
 
(Source:www.cnbc.com)






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