Daily Management Review

Tech Titans, Amazon & Microsoft, Partner To Integrate Their Respective A.I. ‘Voice Assistants’


The customers of Microsoft and Amazon are to enjoy dual benefit of both the companies’ “A.I. voice assistants”.

A “new partnership” was announced between Microsoft and Amazon, whereby the duo “titans” of the tech world will integrate their “two digital assistants”.
Alexa is a product of Amazon which works as a “digital assistant” which is controlled by voice, whereby the same will now be activating “Microsoft's own assistant Cortana, and vice versa”. Given the partnership, the customers of Amazon can access the “exclusive features” like “work calendars” of Cortana through Alexa, while the customers of Microsoft can ask “Alexa to order products from Amazon or control their smart home devices” with the help of Cortana.
In the words of Microsoftg C.E.O, Satya Nadella:
“Ensuring Cortana is available for our customers everywhere and across any device is a key priority for us”.
“Bringing Cortana's knowledge, Office 365 integration, commitments, and reminders to Alexa is a great step toward that goal”.
While CNBC reports:
“Amazon's personal assistant Alexa was first announced in November 2014 alongside the Echo, Amazon's smart speaker. Meanwhile, Cortana was announced by Microsoft in May 2015 and released for its Windows Phone product”.
Moreover, the counterpart of Nadella  at Amazon, Jeff Bezos, added:
“There are going to be multiple successful intelligent agents, each with access to different sets of data and with different specialized skill areas. Together, their strengths will complement each other and provide customers with a richer and even more helpful experience”.
“It's great for Echo owners to get easy access to Cortana.”

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