Daily Management Review

Toyota Sale in August Drops y-o-y, Lexus Has the Best Ever Month


09/01/2015




Toyota Sale in August Drops y-o-y, Lexus Has the Best Ever Month
Sale of Toyota Motor Sales, USA decreased by 8.8 percent in August 2015 on a volume basis compared to the same period last year. The company managed to sell 224,381 units in August 2015 which is 5.3 percent lower on a daily selling rate (DSR) basis tha the same period last year. It however should be mentioned that there was one less selling day in August 2015 than August 2014.

While the overall performance of the company declined in August 2015, the performance of Lexus, NX and RC were the best ever in terms of sale in a month, said a company communiqué.
The sale of the Toyota Division is in August 2015 in terms of sales was down 10.5 percent on a volume and 7.1 percent on a DSR basis as it sold 190,894 units.

"Consumer confidence is at its highest level since January, despite predicted slower August industry sales.For the Toyota Division, Tacoma and Highlander had their best sales month since 2003. In September, we are excited for the launch of the all-new Scion iM, iA and the 2016 Tacoma,” said Bill Fay, Toyota Division group vice president and general manager.

The sale of Lexus as reported in August 2015 was to the tune of 33,487 units. This was 2.1 percent more compared to August 2014 on a volume basis and 6.0 percent on a DSR basis.

"The luxury market continued its hot streak last month. In August, Lexus had a best-ever sales month, led by the all-new NX and RC," said Jeff Bracken, Lexus group vice president and general manager.

The segmented sale of various models of Toyota in the above mentioned period shows that 31,726 units of Corolla were sold, 37,592 units of Camry brand were sold and a total of 93,575 units of TMS light trucks got sold.

The company released statistics also show that the sale of Highlander was up more than 16 percent and 4Runner up over 15 percent. 30,534 units and 1,048 units of RAV4 and Sequoia were sold respectively by Toyota USA in August 2015. Tacoma and Tundra brands recorded a sales increase of 0.4 percent together.

The highlight of the period was the best ever sale of Lexus luxury utility vehicles which were up 15.2 percent compared to the same period last year. 4,448 units and 1,337 units of the all-new NX and RC were sold respectively which were also records of sorts for the company.

Toyota, Lexus and Scion brands are the most popular brands for the Japanese company Toyota which is also among the leader in the world's auto market. The company believes that their vehicles are built for the way people to live. The company, active in the North American market for the last 50 years, has manufactured more than 25 million cars and trucks. The company has 14 manufacturing plants - 10 of them in the US and has a 32,000 workforce in the US alone. The company operates through a 1800 dealers in North America.

 (Source:www.businesswire.com & www.pressroomlexus.com) 






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