Daily Management Review

Twitter wants users to publish more media content


05/17/2016


Twitter plans to exclude links and photos from the limit of 140 characters. The innovation could be announced in the coming weeks. This decision should encourage users to publish more multimedia content.



pixabay.com
pixabay.com
Twitter is going to exclude links and photos from the 140 characters, which limit tweets’ size. This was reported on Thursday by Bloomberg citing people familiar with the situation. The innovation will allow users to write longer messages and will enable them to add more multimedia content. Now, Twitter automatically shortens links yet it still takes still 23 characters, and photos - 24 characters. According to sources, the innovation may be announced in the next two weeks. 

So far, Twitter has been refusing to comment on this information. The company previously announced that one of its targets is to intensify work with video. Recall that the microblogging service struck a deal with the US National Football League, according to which Twitter may broadcast live games in 2016 season on Thursdays. The deal amounted to $ 10 million. Twitter is also considering other similar transactions, preparing to penetrate the streaming market more actively. 

In January, it was reported that Twitter is considering possibility to cancel a limit of 140 characters, and allow users to post messages of up to 10 thousand characters. But in March, Twitter’s CEO Jack Dorsey said that the social network is not going to cancel the limit. "The limit is still here. This is a good for us, and helps to be brief ", - he said.

In February, Twitter announced another innovation - changing the algorithm of displaying tweets in users’ feed. Earlier, tweets were shown up in chronological order, but now users first see most important Twitter tweets in reverse chronological order, and only after - all other tweets one by one.

source: bloomberg.com






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