Daily Management Review

Vans and Timberland owner buys streetwear brand Supreme for $ 2.1B


On Monday, VF Corp, an American company that includes shoe brands Vans and Timberland, announced the purchase of the renowned streetwear manufacturer Supreme.

The deal was worth $2.1 billion. With several conditions met, including revenues of at least $500 million and adjusted earnings per share of at least $0.2 in fiscal 2022, VF is ready to pay the current owners of Supreme, the investment funds of the Carlyle Group and Goode Partners, an additional $300 million to complete the deal by the end of this year.

The brand, known for its streetwear with the recognizable red and white Supreme logo, was established in 1994. Supreme positions itself as a niche brand and relies above all on some unavailability of its products: the brand has only 12 shops where there are queues when a new collection appears and some of the clothes it manufactures are sold out in the first few minutes. 

Supreme, who is known, among other things, for his penchant for provocative design of his clothes, has repeatedly produced clothes in cooperation with such brands as Louis Vuitton, Nike, Levi and Vans. According to CNBC, about 60% of the brand's sales are made online.

source: cnbc.com