Daily Management Review

WSJ: Apple planned to enter the primary care market


Apple has been working on a subscription-based primary health care system since 2016, The Wall Street Journal reports, citing documents and sources.

According to people familiar with the plan, Apple wants to not just handle the health data its devices collect, but also engage doctors working in the company's clinics to process it. The combination would give users the ability to constantly monitor their health and receive personalised, paid-for programs to improve it.

According to the WSJ, Apple has assembled a dedicated team to implement the plan, which has spent months figuring out how the flow of data about users' physical condition and well-being could be used to improve their health. Clinical doctors, engineers, product designers and others joined the project.

To begin with, Apple decided to test the resulting service on its own employees. To do so, the company connected its corporate AC Wellness clinics. Dr Sumbul Desai from Stanford University was invited to supervise the project, code-named Casper, in 2017.

It is not known what exactly this test project was. However, according to the newspaper's sources, it has stalled. Apple has shifted its focus to "what it knows well", the WSJ writes - selling devices, particularly the Apple Watch. Other sources familiar with the situation say that work on the project is ongoing and the company is "struggling" to move Casper beyond the preliminary testing stage.

Appleā€™s spokesperson told the WSJ that many of the claims in its article are "based on incomplete, outdated or inaccurate information". Apple is proud of Dr Desai's work, which has played a key role in much of the company's medical work, another Apple spokesperson noted.

The WSJ notes that Apple can spend years studying markets before launching its own products. Sometimes the company may actively work on new projects or technologies, but in the end the consumer may never see them.

source: wsj.com