Daily Management Review

White House Says OpenAI, Google, And Others Promise To Watermark AI Content For Security


White House Says OpenAI, Google, And Others Promise To Watermark AI Content For Security
The White House has received voluntary commitments from AI businesses including OpenAI, Alphabet, and Meta Platforms to implement safety measures like watermarking AI-generated content, the president Joe Biden said on Friday.
"These commitments are a promising step but we have a lot more work to do together," Biden said.
Biden said at a White House event that "we must be clear-eyed and vigilant about the threats from emerging technologies" to American democracy in response to mounting concerns about the potential for artificial intelligence to be exploited for disruptive purposes.
The businesses, which also include OpenAI partner Microsoft, Anthropic, Inflection, and Amazon.com, promised to rigorously test systems before releasing them and to share knowledge about how to lower risks and invest in cybersecurity.
The action is considered as a victory for the Biden administration's attempts to control the technology, which has witnessed a boom in investment and consumer appeal.
"We welcome the president’s leadership in bringing the tech industry together to hammer out concrete steps that will help make AI safer, more secure, and more beneficial for the public," Microsoft said in a blog post on Friday.
Since generative AI, which uses data to produce fresh material like ChatGPT's human-sounding language, became so well-liked this year, politicians all over the world have started thinking about how to lessen the risks the cutting-edge technology poses to the economy and national security.
In terms of regulating artificial intelligence, the U.S. lags behind the EU. A set of draught regulations were approved by EU legislators in June, and they require platforms like ChatGPT to reveal AI-generated information, assist in separating so-called deep-fake photos from real ones, and provide safeguards against illegal content.
Chuck Schumer, the majority leader in the U.S. Senate, called for "comprehensive legislation" to promote and establish safety measures for artificial intelligence in June.
A bill that would make political advertisements reveal whether AI was used to produce visuals or other content is being considered by Congress.
Biden said he is also working on creating an executive order and bipartisan legislation on AI technology when hosting executives from the seven companies at the White House on Friday.
"We'll see more technology change in the next 10 years, or even in the next few years, than we've seen in the last 50 years. That has been an astounding revelation to me, quite frankly," Biden said.
The seven businesses agreed to work together to create a system to "watermark" all types of content, including text, photographs, audio files, and videos created with AI, so that consumers will be able to tell when the technology has been utilised.
This watermark, which is technically incorporated into the content, is supposedly going to make it simpler for users to identify deep-fake images or audios that may, for example, depict violence that hasn't actually happened, improve a fraud, or alter a photo of a politician to cast the person in an unfavourable light.
It's unclear how the information exchange process will make the watermark visible.
Additionally, the firms committed to concentrating on user privacy protection while AI is developed, as well as ensuring that the technology is neutral and not used to discriminate against weaker groups. Other promises include creating AI solutions for scientific issues like climate change mitigation and medical research.