Daily Management Review

YouTube lost its largest advertisers


03/22/2017


Large companies suspended advertising on Google and YouTube, as their ads were shown along with extremist videos.



Rego Korosi
Rego Korosi
Among those who refused are Marks & Spencer, Lloyds Bank, HSBC, O2, L'Oréal, RBS, BBC, Channel 4, McDonald's. Later they were joined by Volkswagen, Toyota and Tesco. Last week, a study showed that commercials sponsored by the UK government, as well as brands such as Sainsbury's and L'Oreal, were shown along with videos shot by American white nationalists, as well as a banned Egyptian preacher and a Christian fundamentalist pastor who commended murders of homosexual men.

The UK government has also stopped placing ads on the video hosting service until the problem is resolved. Advertisements of the Ministry of Internal Affairs of the United Kingdom, the BBC and the Transport Authority of London were placed along with videos that incited hatred and homophobia, The Times reported. According to the newspaper, an advertisement placed next to the video clips allows their authors to earn about $ 8 for 1,000 clicks, that is, the companies that gave the advertisement could themselves, without knowing it, bring income to extremists. 

According to the Times, radical organizations and groups, professing anti-Semitism, inciting hatred and propagandizing violence, could benefit from such neighborhood. Google, which owns YouTube, has already brought an official apology. Matt Brittin, head of the European office of the company, said at the Advertising Week Europe conference in London: "We would like to apologize to our partners and advertisers who could be affected by advertisements of questionable content. When something like this happens, we take responsibility for it". Brittin stressed that Google is studying how to eliminate this "error", and that the process of changing advertising policies will be accelerated. The company also intends to provide advertisers with effective tools to control where their advertisements appear.

source: thetimes.co.uk






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