Daily Management Review

10 most expensive brands in the world


Brand Finance compiled its annual rating of the most expensive brands in the world. The brand value is calculated by estimating future possible incomes, like if the company did not own the brand but paid royalties for it. Below are the 10 most expensive brands in 2018.

10. ICBC

Country: China

Value: $ 59.2 billion

Dynamics: + 24%

Industrial and Commercial Bank of China is the largest Chinese commercial bank. It is included in the "Big Four" of China's largest state-owned banks (along with the Bank of China, Agricultural Bank of China and China Construction Bank). Shares of the bank belong to the Chinese government. In late October 2006, the bank held an initial public offering and raised a record $ 22 billion, placing 48.4 billion shares (18% of the total). Of these, 12% are located on the Hong Kong Stock Exchange and 6% - on the Shanghai Stock Exchange.

9. Walmart

Country: USA

Value: $ 61.5 billion

Dynamics: -1%

Walmart is the largest retail chain in the US, and even in the whole world. The network includes both small shops and huge supermarkets scattered all over the country. Representative offices of Walmart Stores, Inc. exist outside the United States. The chain sells almost everything: electronics, furniture, computers and software, toys and products for children, photographic equipment, cosmetics, sports goods, groceries, medicines, a variety of small things for home, dishes, books, CD and many other items. Walmart was founded by Sam Walton in 1962. The first Walmart Discount City appeared in the city of Rogers, Arkansas. To date, Walmart has more than 7,000 stores in 14 countries. The number of employees has long exceeded a million, and its incomes rise above tens of billions.

8. Verizon

Country: USA

Value: $ 62.8 billion

Dynamics: -2%

Verizon Wireless is the largest mobile phone operator in the US. No other North American operator can even come close to it by the coverage area.

Verizon Communications was founded on June 30, 2000 in New York as a result of the merger of two telecommunications companies - Bell Atlantic and GTE. The name of the new brand was chosen not accidentally. It is a combination of two words: veritus (truth) and horizon.

7. Microsoft

Country: USA

Value: $ 81.2 billion

Dynamics: + 6%

Microsoft is world-renowned manufacturer of software for desktop computers, mobile devices, clusters, servers and gaming consoles. In addition to software, the company also manufactures game consoles, computer manipulators and audio players.

The history of Microsoft is a story of dizzying success and constant development. The corporation repeatedly made mistakes and miscalculations, but always quickly corrected them, winning new areas and setting new records.

6. AT & T

Country: USA

Value: $ 82.4 billion

Dynamics: -5%

AT & T (American Telephone and Telegraph) is one of the largest wireless and telephone service providers in the United States. The total number of its subscribers exceeds 150 million people. 

5. Facebook

Country: USA

Cost: $ 89.7 billion

Dynamics: + 45%

Facebook is one of the most popular social networks in the world. It has more than a billion active users, the number of which is constantly increasing.

The project was founded on February 4, 2004 by Harvard University students Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Andrew McCollum and Chris Hughes and was originally conceived as a social network only for Harvard students. 

4. Samsung

Country: South Korea

Value: $ 92.3 billion

Dynamics: + 39%

Samsung Group is a South Korean group of companies, one of the largest in South Korea, founded in 1938.

The company is known as a manufacturer of high-tech components, telecommunications equipment, household appliances, audio and video devices. The main office of the company is located in Seoul.

Companies that are members of the Samsung Group concern are engaged in electronics and microelectronics, chemical industry, construction, automotive, heavy industry, finance and credit, insurance. The structure of the concern includes a full cycle of electronics production, from extraction of resources, processing to finished products.

Most of the subdivisions of the conglomerate perform subordinate functions in relation to companies engaged directly in the manufacture of finished electronic products, and work exclusively for the concern or only within South Korea. This feature is clearly seen from the distribution of profits by business units. Thus, the main income of the concern comes from the electronics industry.

3. Google

Country: USA

Value: $ 120.9 billion

Dynamics: + 30%

Google begins its history with the registration of Google Inc. on January 7, 1998 in Menlo Park, California, USA. The company was founded by Stanford University graduate students Larry Page and Sergey Brin.

The name Google is the beat-up spelling of the English word googol, the mathematical term for a number consisting of one and one hundred zeros.

The name reflects the company's goal - creating an infinitely huge database to find the information you need.

2. Apple

Country: USA

Value: $ 146.3 billion

Dynamics: + 37%

To date, Apple is one of the leaders in the global IT industry, a manufacturer of computers, laptops, media players and various software.

The company is a pioneer in many areas: the first truly personal computers, the first multi-color displays on PCs, the first operating systems with a graphical interface, the first computers with mouse support, the first personal audio player, the first online music store and so on .

1. Amazon

Country: USA

Value: $ 150.8 billion

Dynamics: + 42%

The history of this largest online store began on July 16, 1995. Initially, Amazon sold only books. Later, by 1998, the range was expanded: first the store was added audio, and then video.

To date, Amazon.com offers its visitors several dozen different categories of products, including electronics, clothing, sports goods and even food.

source: brandfinance.com