Daily Management Review

DJI’s Drone Revolution – Phantom 3


04/09/2015


DJI unveils 4K video equipped, Phantom 3 drone.



The world leader in manufacturing camera drones, DJI unveiled its latest Phantom 3 Drone at an event in New York City. DJI’s Phantom series of drones have been surprisingly amazing. Amazon builds drones for commercial purposes, while the biggest manufacturer of consumer drones worldwide DJI, is now set to introduce a professional quality drone for aerial photography. The timing of the launch outlines DJI’s intention to compete neck to neck with 3D Robotics that will be announcing the launch of its new drone next week.

The Phantom 3 launch happened just prior to National Association of Broadcasters (NAB) Conference to be held in Las Vegas. To compete with the best-selling drones of DJI, the 3D Robotics is all set to unveil its new drone, named the Solo at a price of about $1,000. The company has spent nearly $10 million in the past 18 months for building the drone.

Over the past 2 years, DJI has established itself as the largest manufacturer of consumer drones across the world, in terms of revenue.  It is a Shenzhen based Chinese company that made a unique consumer Quadcopters. The latest version of professional drone, Phantom 3 has 4K video along with ultrasound navigation. The Phantom 3 is an updated version of earlier Phantom drones and is featured with 4K camera attached on a three-axis gimbal that helps in keeping the footage as smooth as butter. In its 4K camera mode, the drone captures nearly 24 to 30 frames per second.

DJI has stated that the latest drones are suitable for indoor purposes. It also possesses a unique feature of ground-facing system that enables the drone to use ultrasound and its additional cameras in identifying the object over which the drone is flying, which means that you don’t need to use GPS. The highest speed of the model is around 35 mph. The cost of these drones are equivalent to a decent DSLR camera. The 4K Phantom 3 professional drone is priced at $1260 while its low end version, Phantom 3 Advanced comes at a cost of $1000. Both the models possess identical sized sensor and capture still photos at same resolution but has quite different video resolution. Moreover the drones specification also include MicroSD slot for storing the videos and images. 
 
Most exciting part of the software was an app called “Director” that highlights best moments of the flight and finishes the video along with the music that gets completed by the time the drone lands. This can be easily shared through Facebook, YouTube, YouKu and Instagram. The Phantom 3 drone will not only be targeting consumers but is also expected to reach the professional community with its remarkable appearance of an eminent videographer.

The drone revolution has taken off but it will be required to fly for longer prior to its landing. For widespread commercial use of drone, the most exciting puzzle that needed to be solved is batteries. Another challenge that is likely to be encountered while using drone is managing the drone traffic. 



Tags : DJI, Drone




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