Daily Management Review

Nurofen Got a New Headache in Britain


12/15/2015


UK Advertising Standards Authority began an investigation into the painkiller "Nurofen." The regulator will consider for cheating the audience Nurofen Express ad, which states that it acts specifically on the source of the pain.



Sam-Cat
Sam-Cat
Initiation of an investigation related to the analgesic in the UK was announced the next day after the Australian court has forbidden selling certain types of "Nurofen". The British Advertising Standards Authority (ASA) will examine 12 complaints and check the TV advertising Nurofen Exrpess for cheating the audience. The commercials argued that Reckitt Benckiser’s pill act directly on the source of pain in head. In addition, the watchdog was asked to check out a statement saying that the above-mentioned kind of "Nurofen" "eliminates a headache faster than regular paracetamol or ibuprofen." However, as explained ASA itself, it studied only the commercial, not the drug itself.

Recall that on Monday, the Australian court decided to ban selling of several types of "Nurofen" and gave three months to remove the illegally advertised pills from shelves. Amount of the fine for Reckitt Benckiser will be determined by the court later. In this case, it is suggestion of existence of imaginary differences between different types of the same drug. According to the advertisement, every single kind of "Nurofen" deals with particular type of pain: headache, backache, and so on. However, the investigation revealed that a number of items had no difference in the amount of active ingredient, which in all cases was ibuprofen. Nevertheless, price of these drugs was twice as expensive as conventional "Nurofen" with the same composition. Ultimately, all variations of the drug with the identified violations of advertising have been removed from sale. The company has agreed to comply with the court.

It should be noted that problems similar to those with "Nurofen" may well appear in other pharma companies. List of non-prescription painkillers is quite brief, but number of companies producing them is constantly growing. Under these conditions, marketers has a fairly narrow room for maneuver, and many of them are tempted to embellish reality a little.

source: bbc.co.uk






Science & Technology

Germany Introduces The First Ever Train To Run On 100% Hydrogen

Germany Plans On Cyber Security Research To End Reliance On U.S. Tech

Fuchsia will kill Android by 2023: Top 5 facts about the new OS

New Study Finds Goats Interact More With Happy People

More than 32 thousand "smart" houses under threat of hacker attack

Internet addiction and children: Global plague

Apple takes up to develop Apple Watch for health monitoring

Hyperloop is growing in Europe

Analysts: US gamers prefer mobile games

Google Assistant Winner Of Head-To-Head Test Of Digital Assistants, Beats Siri And Alexa

World Politics

World & Politics

Ex-Brexit Minister Said A ‘Reset’ Is Needed For Brexit Talks

10 countries with the best healthcare systems

Foreign Experts To Be Allowed By North Korea For Permanent Destruction Of Missile Sites

Ireland recovers €14.3 billion from Apple

Is China going to cancel its birth limit policy?

The US is ready to start negotiations with China

US and China start 5G race

Is Czech Republic posing a threat to the European Union?