Daily Management Review

Samsung Presented A New Full-Transparent Display


06/10/2015


Division of Samsung displays Samsung Display Co. presented transparent and mirrored OLED-displays in the exhibition Retail Asia Expo 2015 in Hong Kong. This was reported in a statement.



samsungtomorrow.com
samsungtomorrow.com
New technologies are designed to make shopping visually interactive. For example, transparent and mirrored panels can be used as a 'virtual fitting rooms', the company said. Thus, the customer can try on clothes, shoes, or jewelry, not actually wearing them. It is planned that such displays may appear in the shops.

Clear screen from Samsung with Full HD resolution have 4.5 times higher permeability, and its color range NTSC is 100 percent, while its competitors have only 70 per cent, says the manufacturer. OLED-displays companies also offer greater clarity and wider viewing angles.

New SLR displays have a 50 percent higher reflectance than existing LCD displays, improved contrast, wider color range and short response time (1 ms). In addition, such panels do not require backlighting. In the future, according to the company, they can replace traditional mirrors.

It is expected that Samsung displays will be integrated with the technology Intel Real Sense, which allows system control through gestures and voice.

Recall that in late May, LG showed a prototype of superfine 55-inch TV screen with organic light emitting diode (OLED), the thickness of which is less than one millimeter, reports portal The Korea Times.

The device was presented on an industrial exhibition in Seoul (Korea). TV weighs about 2 kg and hangs on the wall using a magnetic substrate.

The prototype was presented as an evidence that in the future, LG will continue to devote considerable attention to the development of OLED-technology and create similar products. Date of launch of demonstrated models in series production is still unknown.

OLED screens do not require a backlight. They are thinner and lighter than their LCD counterparts, as well as sharper and energy efficient, but more expensive. The thickness of the thinnest currently available 55-inch OLED-TV LG is 4.3 millimeters.

LG is a leading manufacturer of OLED-displays, Samsung company is among its main competitors in this field. The South Korean company expects that the number of fine resolution OLED-display will account to 600 thousand copies for 2015, and in 2016 - 1.5 million. LG manufactures displays for their own devices, as well as for sale to third companies.

source: samsungtomorrow.com
 






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