Daily Management Review

Singapore RedDoorz bets on budget travel, raises $70 mln


The travel industry continues to gain momentum and attract investors. So, Singapore RedDoorz held the second round of financing attraction for the year, and its result was $ 70 million, which the company intends to use to expand the budget segment.

The Singapore hotel reservation and support platform relies on domestic tourism. The funds will be used to develop the platform in new markets, expand training programs for hotel personnel, and, most importantly, create a technology center in Vietnam, the second after India.

In April this year, RedDoorz, founded in 2015, raised $ 45 million. The largest investor was the Chinese venture company Qiming Venture Partners.

The company works with owners of small hotels, providing staff training, as well as standardizing service and facilities. At the same time, it sells some of the rooms from them under the RedDoorz brand on its platform. The owner of the company Amit Saberwal describes the platform as something similar to Uber: the hotels listed in its application belong to individual owners, just like many drivers own their cars and receive orders through the American giant.

RedDoorz focuses on the domestic tourism market in Southeast Asia. The company operates in Indonesia, the Philippines, Vietnam and Singapore, and currently aims at Thailand and Malaysia. The average room rate on RedDoorz is around $ 20 per night.

RedDoorz's largest competitor in this segment is the Indian OYO, which is supported by Softbank Group. The company is rapidly expanding its field of activity: the list of its partners includes Airbnb, Singaporean Grab and Chinese Didi Chuxing.

According to Saberwal, by the end of this year, the company plans to increase the network of hotels presented on the platform to 2 thousand, and by 2022 the number of offers throughout Southeast Asia is expected to grow to 15 thousand. 

source: techcrunch.com