Daily Management Review

Verizon dons a new look


The customers will be witnessing the new look of Verizon after fifteen years.

Verizon dons a new look
The Street Insider reports about the announcement made by the Verizon Communications on Wednesday, wherein it informed that the company is about to introduce a “new look” which is to compliment their “renewed purpose at Verizon”. In order to keep pace with the ever changing world and its new technology the customers of Verizon Communications are dependent on it “to deliver the connections that matter to them”, whereby it writes:

“We make it possible for today’s always-on consumers to watch videos, listen to music, navigate city streets and stay in touch across the globe. Simply put, we deliver the promise of the digital world and we need a logo that expresses our purpose in a way that is truly ours”.
The reason behind the change of logo is quite simple, as the company needs to keep up with its evolving business and customer base. The company claims that the new brand logo is going to be more than “just a new look” when it is going to be revealed”. It will give an insight of Verizon to everyone across the globe with further understanding of the company and its philosophy.
The new logo marking a new “visual identity” of Verizon after a span of fifteen years also commemorates the “beginning of the next chapter” which will allow the customers to distinguish Verizon’s “revitalized purpose of delivering the promise of the digital world”, whereby it will be made simple, reliable and “in a way that consumers want”.
Moreover, Verizon also informs that:
“The new brand identity takes the best elements of Verizon’s heritage, represented by its colors and the Verizon “checkmark,” and transforms them for a new era. At its most basic level, the new logo is a visual statement that honors our history and reflects an identity that stands for simplicity, honesty and joy in a category rife with confusion, disclaimers and frustration. It’s a cleaner, more human design and the checkmark, the universal symbol for getting things done, uniquely expresses the reliability of Verizon”.
With this note the company introduced its “new brand identity” to its employee, while the rest of the world needs to the a little more patient, as the company is going to publicly unveil the same at its headquarter in Basking Ridge, New Jersy.