Daily Management Review

WPP Becomes An Investor For ScrollMotion


10/25/2016


Supporting the strategic focus, WPP engages with ScrollMotion.



WPP Becomes An Investor For ScrollMotion
WPP makes an investment in ScrollMotion Inc., the former is a media group while the latter is a “software company” in the U.S.
 
ScrollMotion Inc is based out of New York. It has created a platform which nurtures “interactive mobile content”, whereby the developers’ involvement comes down to zero. ScrollMotion’s list of clients include names like “Apple, JPMorgan Chase and Verizon”.
 
Digitallook informs further that:
“The company’s (ScrollMotion) software division develops designer-friendly tools that enable clients and agencies to build and distribute interactive mobile content for sales teams, trade shows and kiosks. Its creative agency, ScrollMotion Blue, works directly with clients to design apps”.
 
On the other hand, for WPP, the above mentioned investment will help to maintain its strategic focus on the “three key areas” which sets the group aside when it comes to “offering to clients: technology, data and content”.
 
References:
http://www.digitallook.com/







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