Andreas Bunen
Anta disclosed this to the Hong Kong Stock Exchange, stating that it will purchase 43.015 million shares of Puma at a price of 35 euros each from Artemis, which is the holding company of the Pinault family.
On the previous day’s closing, the stock price of Puma was 21.63 euros.
With this purchase, Anta will become the biggest shareholder in Puma, but its ownership will remain below the 30% level. Under German law, reaching or exceeding this threshold would require Anta to make a formal offer to other shareholders to buy more shares.
News about the Pinault family considering selling their stake in Puma first came up last summer. Alongside Anta, other interested buyers included the Chinese company Li Ning Co. and the Japanese company Asics Corp.
Over the past year, Puma’s stock has dropped by 32%. The company is facing various challenges, including the impact of U.S. tariffs. Additionally, Puma is struggling to compete with major rivals like Nike Inc. and Adidas, as well as growing brands such as New Balance, On, and Hoka.
In October of last year, Puma announced plans to reduce its workforce by 900 positions by the end of 2026 as part of a restructuring effort. The goal is to achieve profitability by 2027.
For Anta, this acquisition is part of a strategy to expand its influence beyond China. Since going public in Hong Kong in 2007, the company has been building its international brand portfolio, including the rights to the Italian brand Fila in China and the Japanese ski brand Descente.
source: reuters.com
On the previous day’s closing, the stock price of Puma was 21.63 euros.
With this purchase, Anta will become the biggest shareholder in Puma, but its ownership will remain below the 30% level. Under German law, reaching or exceeding this threshold would require Anta to make a formal offer to other shareholders to buy more shares.
News about the Pinault family considering selling their stake in Puma first came up last summer. Alongside Anta, other interested buyers included the Chinese company Li Ning Co. and the Japanese company Asics Corp.
Over the past year, Puma’s stock has dropped by 32%. The company is facing various challenges, including the impact of U.S. tariffs. Additionally, Puma is struggling to compete with major rivals like Nike Inc. and Adidas, as well as growing brands such as New Balance, On, and Hoka.
In October of last year, Puma announced plans to reduce its workforce by 900 positions by the end of 2026 as part of a restructuring effort. The goal is to achieve profitability by 2027.
For Anta, this acquisition is part of a strategy to expand its influence beyond China. Since going public in Hong Kong in 2007, the company has been building its international brand portfolio, including the rights to the Italian brand Fila in China and the Japanese ski brand Descente.
source: reuters.com
